Saturday, January 6, 2007

Introduction

CREATIVETHICS is about connections. It is a place where those of us in the creative community can find opportunities to contribute to the causes we care about as well as discover causes we didn't know about. It is a place where creatives can share what they have achieved and what they hope to achieve. It is a place where creatives and causes can both come to find each other.

In the process of trying to feed and house ourselves those of us in the creative arts (art directors, photographers, writers, product designers, etc.) have contributed to some pretty serious problems. For instance, we managed to make something as asinine as the Hummer a desireable object and a market success (at least with the target audience) in just a few short years despite its environmentally and physiologically destructive qualities. On the other hand, solar power which is a no brainer good idea has had decades to take hold and still hasn't been embraced the way we should expect. Many of us in the creative fields feel just as bad about this fact as the people canvassing for Green Energy do. Let's connect as many creative minds and as many good causes as we can and change that.

Please join in.

+ Dig
According to the US Department of Energy
Solar = 40.7 percent efficient
Internal combustion = 30 percent efficient

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